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How To Measure Event Audience Engagement

Measuring audience engagement is crucial for understanding the success and impact of your festivals and industry events. By tracking key metrics, you can gain valuable insights into how your audience interacts with the programme and identify areas for improvement. In this article, we'll explore effective strategies for sustainably measuring audience engagement.


Define Your Engagement Goals


Before you start measuring engagement, it's essential to define your goals. What do you want to achieve with your event? Clearly defining your objectives will help you determine the most relevant metrics to track.


Your audience engagement goals can be specific to your event format, such as:

  • Increasing audience participation in audience award voting

  • Collecting feedback on the programming of the film festival

  • Connecting the festival audience with creators and fostering a sense of community


Or more pragmatic ones, such as:

  • Increasing event brand awareness

  • Attracting younger audiences

  • Generating leads or building mailing lists

  • Increasing sponsor visibility and boosting partner brand impressions


1. Track Attendance and Participation

One of the most basic ways to measure engagement is by tracking attendance and participation. Monitor the number of people who register for your event, show up on the day, and actively participate in various activities, such as panel discussions, seminars and Q&A sessions. Compare these figures to your initial targets and previous events to gauge your success.


2. Utilise Event Technology

Leveraging event technology can greatly simplify the process of measuring engagement. These tools not only enhance the attendee experience but also provide valuable data on how your audience interacts with your event. Consider using tools like:


  • Digital voting and feedback apps

  • Q&A and moderator tools

  • QR codes to simplify access

  • Virtual event platforms

A woman visiting D'A Film Festival Barcelona and scanning the QR code to vote in the audiencve awards
D'A Film Festival Barcelona, Photo by Clara Orozco

3. Monitor Social Media Metrics

Social media is a powerful tool for promoting your event and engaging with your audience. Analysing social media metrics will give you a clear picture of how your event resonates with your audience and how actively they are spreading the word. In order to measure event engagement in social media, track metrics such as:


  • Hashtag usage

  • Likes, comments, and shares

  • Follower growth

  • Mentions and tags


Gather Feedback Through Surveys

Surveys are an effective way to measure event engagement and to gather direct feedback from your attendees. Ask questions about their experience, what they enjoyed most, and what they think could be improved. Use these valuable insights to refine your future events and better meet the needs of your audience.


Measure Long-Term Event Engagement

Engagement doesn't end when your event does. Track metrics like repeat attendance, newsletter sign-ups, and post-event content engagement to understand the long-term impact of your event. Building a loyal, engaged community is key to the sustainable success of your events and festivals.


Streamline Engagement with Votemo


Votemo offers specialized audience engagement tools designed to help you measure and enhance interaction at your film festival, film market, and industry events. With features like live polling, audience award voting, and automated engagement triggers, Votemo simplifies tracking and managing audience participation.


By leveraging Votemo's platform, you can gain valuable insights into your audience's preferences and behaviour, allowing you to make data-driven decisions to improve your events. Plus, Votemo's eco-friendly digital solutions help you reduce your environmental impact while still delivering an engaging attendee experience.


For more tips on enhancing engagement and monetizing your events, check out our articles on increasing event engagement and event monetization strategies.

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